In case you’ve missed it, Amazon is low-key taking over the world. Wedding shop? Check. Burgeoning fashion empire? Oh yeah. Surprisingly good stylist chops? Got em. What’s next? Amazon beauty is getting exclusive, baby.

Amazon's beauty selection is already admirable. The e-tailer boasts a robust selection of beauty brands (sold both by the company itself and a range of third party sellers) including the tried-and-true favorites like CoverGirl; ultra Instagrammable products like R+Co; and luxe beauty brands like Butter. Now Amazon is leveling up with the release of their first exclusive beauty product — an obsession-worthy sheet mask that has all of the above.

The inaugural release comes from OuiGLO, a start up beauty brand partnering exclusively with Amazon, reports New Beauty. The Rich Collagen Face Mask is the only product they make (so far) — but it’s damn good. Think skin-plumping collagen, gentle exfoliators, glow-boosting apricot and grapefruit, and soothing cucumber. The mask is gentle enough to use daily (they recommend three times a week for maximum effects) and can be used literally any time as a makeup primer, a post-gym pick-me-up, or for a full spa-worthy night in.

On top of that, OuiGLO uses organic ingredients and don't include parabens or sulfates in their products. Oh and P.S. it’s actually pretty affordable. A 12-pack of the Rich Collagen Face Mask will run you $39 on Amazon. (You can also buy a mask pack directly from OuiGLO’s website where you can sign up for a monthly mask subscription.)

It may seem like a little thing — what’s one more sheet mask being sold on the massive site? But the Amazon beauty exclusive is part of a larger move (Amazon also just announced the launch of their own in-house accessories line, The Fix). If it’s not already, Amazon is rapidly making a play to become your favorite beauty destination. We must say, so far, the future looks pretty glowy.

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