Dove, the skin-, body, and hair-care giant best known for fan favorites, like the sweat-sopping Invisible Dry Spray and frothing Shower Foam, is currently under fire for a recent advertisement.

The advertisement, which depicts a black woman becoming a white woman after using one of the brand's body washes, has received much — and immediate — backlash since its Facebook debut earlier this week.

Almost immediately following the now-deleted post, disgruntled consumers took to Twitter to share their dislike for the ad, leaving comments, like "Lol did this even look right to y'all? I mean your whole team sat down and cleared this bullshit right here? How?," and "Oh I’m aware of this and the apology that followed. That’s why their recent ad won’t fly with me and neither will the apology."

Soon after the ad went live, Dove issued a statement, apologizing for the "offense it caused" after "missing the mark." "An image we recently posted on Facebook missed the mark in representing women of color thoughtfully," the brand posted to Twitter. "We deeply regret the offense it caused."

https://twitter.com/Dove/status/916731793927278592

Unsurprisingly, consumers are still upset following the apology — and continue to share their dissatisfaction with the brand via social media.

https://twitter.com/blkgirlculture/status/917092994565722112

https://twitter.com/TshwaneloFokazi/status/916904031217487872

https://twitter.com/ClemsonCutie/status/916733254874615813

https://twitter.com/soniagupta504/status/916845992414031872

Allure has reached out to Dove for comment but did not hear back as of time of publish. We will update this post as more information becomes available.

Related stories:

Now, watch why one student won't be bullied for having vitiligo: